Solutions & Products Our Influence Case Studies About Contact Us
    Solutions
    Brand Equity Research Communities New Product Research Pricing Research Satisfaction & Loyalty Segmentation
    Products & Methods
    Agile Suite™ Bracket™ Two Dimensional Max-Diff (2DMD)™ Conjoint Expertise Qual-Quant Integration
    Blog Relationship with Academia TRC Events White Paper Library
    Our Team TRC Clients Key Industries Testimonials Careers Data Security
    Our Influence

    We’re Thought Leaders, Speakers, Authors, and Influencers

    Committed to making research more useful

    As a company of market research professionals who loathe off-the-shelf solutions, we decided long ago TRC will advance the science of research and educate practitioners.

    Our commitment is evident in our writings, conferences, speaking engagements, and academic partnerships.

    Featured Blog Articles

    We’ve blogged for a long time. The selected blog articles featured below bring you our researchers’ point of view on today’s hot topics.

    General Research

    5 Tips for a Great Market Research Online Community

    Many firms are catching on to the tremendous value of online communities as a means of gathering a steady stream of insights. Communities do require a significant investment (most of which is up front). Therefore, to maximize the value you receive, i...

    Dana Mathiot | Research Community Manager

    Fintech Industry

    TRC for PayPal: Case Study Featured in Harvard Business Review

    Recently, Harvard Business Review featured an article about TRC Insights study conducted for PayPal. We are proud to share how the study results influenced PayPal's global expansion strategy for their "Buy Now Pay Later" (BNPL) product.

    Kevin Dona | Senior Vice President
    Read our blog

    Our relationship with academia

    We partner with world-class researchers in academia for good reason. They explore the potential and possibilities of research. Busy practitioners, however, work in the now. We formed academic partnerships to bridge the divide.

    Could our academic partnerships benefit you?

    Let's talk solutions

    Elaborate designs and special techniques are nice. Actionable results are better. Contact us today and tell us what you’re up against. We’ll focus on the end game with you—right from the start.

    Contact Us

    Featured Events

    TRC events have historically drawn larger research communities.

    We’re continually working to create unique events and experiences to help us all stay connected and learn.

    Join us at our next event

    Featured White Papers

    These selected white papers best represent how we view market research innovation to solve new and evolving research problems.

    Feature Prioritization

    October 5th, 2020

    Two-Dimensional Max-Diff (2DMD)

    A common problem in research is prioritization of a list of items (features, messages, etc.). With only a handful of items a ranking exercise works nicely, though it doesn’t really provide information on the spacing between the ranks

    Rajan Sambandam, Westley Ritz
    Feature Prioritization Max-Diff Pricing Research Product Development

    Pricing Research

    September 25th, 2020

    Monadic Price Testing vs Price Laddering

    Which should I use, a Monadic design or a Price Laddering technique? It’s a practical question that comes up often in pricing research. With monadic price testing respondents are shown (or read) a single concept, with a single price, and asked abo...

    Rajan Sambandam | President
    Price Sensitivity Pricing Research

    Conjoint Analysis

    September 25th, 2020

    Behavioral Conjoint: Measuring Impact of Conscious and Subconscious Factors on Choice

    Imagine that you are a researcher for a coffee brand and you would like to know which of two ad treatments would be more effective for your brand.

    Rajan Sambandam | President
    Discrete Choice Conjoint Monadic Design
    View all white papers
    Todd FabianHeinz

    “The TRC folks are knowledge experts on a wealth of analytic methodologies and, more importantly, know how to match those methods to your business need.”

    Teresa AndersonBlue Cross Blue Shield of Vermont

    “TRC provided thoughtful guidance—taking the lead on the process and ensuring that the research answered all of our questions.”

    Russ SenykLuye Pharma

    “Your willingness to talk through my needs and curiosity about them sets you apart from the other firms I’ve used.”

    Susan TopelCentene Corporation

    “Have I said thank you for all that you all have done? Please express my sincerest and overflowing gratitude for how agile and responsive your team has been.”