Financial Technology (FinTech) Market Research

While “FinTech” sounds like an area best left to investment and economic experts, it’s an exploding category of products and services that are now part of our everyday life. And it’s one of the most exciting and disruptive categories out there—with more disruption on the horizon for traditional banks, legacy financial institutions, and Wall Street.

Where will FinTech take us? And where are the challenges and opportunities ahead? This is where TRC can help. As experienced market researchers studying consumer adoption and market possibilities in this area, we’ve long been aware of how FinTech tools like PayPal and Buy Now/Pay Later cards blur the lines between traditional banking and payments. We also understand that with more FinTech players clamoring for attention, simply assessing market share can be difficult. Let us help you uncover competitors and know how the market is evolving.

TRC is ready to help you make sense of the FinTech category and where you will be most successful within it.

• New technologies will drive FinTech innovation, specifically: artificial intelligence, machine learning, predictive behavioral analysis, and past behavior analytics.
• Younger consumers, especially Millennials and Gen Z, are more willing to adopt newer FinTech platforms and a large percentage of Baby Boomers and Gen X are already using mobile banking.
• FinTech will support the growing “gig economy” (those hurt by job loss) by building new tools that will help them to borrow, save, invest, and manage their money.
• FinTech is evolving new ways for us to store, move, and spend money.
• FinTech is enabling us to use cryptocurrency for purchases.
• FinTech will play a critical role in how we continue to shop; for example, contactless digital payment and curbside pick-up are here to stay.

What type of financial technology market research are you considering?

Attitudinal? Pricing Research? Segmentation? We’ve conducted many research studies for our FinTech clients—from expensive backend software to free mobile apps to digital payment services.

Now is the time to choose TRC for FinTech market research

Call us to help you determine which product features need to be prioritized, or which social networks are best suited for linking your FinTech integration. Let us help you uncover hidden applications or opportunities for your innovation, or the financial language your consumers will most gravitate toward and use.

Let’s get the right answers to help move FinTech innovation forward. The industry is growing. We’re excited.