Online Research Communities
We make your customers' voices part of your daily decision-making
Even as technologies evolve, one thing remains constant – organizations’ desire to hear consumer feedback. And hear their feedback fast and in real time!
Having an online research community platform as part of your research toolbox, is an effective way of getting your customers heard in today’s fast-paced environment.
Online research communities are recruited groups of consumers which come in the form of interactive discussion forums, bulletin boards, long-term community groups, and everything in-between. The community helps consumers remain at the center of decision-making about brands and services present in their everyday lives.
Consumers love it, you will even more!
Why TRC Online Research Community?
We bring in research expertise.
As a custom research company, we maximize the value of your community by taking it a step further. Our research experts are poised to bridge the learnings into more comprehensive research projects, like conjoint, segmentation or our proprietary methods.
Engagement is key.
Our dedicated community team manages a member base large or small, and knows how to engage them in a fun and relevant way.
We host our communities on top-of-the-line digital tech platform that provides a customized immersive experience for your consumers.
“The surveys have been interesting. I appreciate the fact that you are reaching out to members for input.”
Versatility from many angles
What’s great about a community is versatility. Our dedicated and knowledgeable community research team can engage your members in many forms to match your research needs:
- Quick quantitative research to answer pressing business questions can tap into a member base. Consumers can evaluate images, videos, messages or concepts. They can also share their own experiences via their photos and videos.
- Deeper engagement using qualitative expertise to understand the ‘hows’ and the ‘whys’. Our team can observe and explore the opinions, behaviors and motivations of members, using tools such as open-ended group dialogues, digital journals or interactive video reviews.
Speed and cost-effectiveness make it a no-brainer
We know how long ad hoc research can take and how the cost can mount, so having access to a community of your customers can be very valuable from two standpoints:
1/ fast and immediate feedback
2/ economies of scale of conducting multiple studies with the same community
Our Thoughts on Online Market Research Communities
Our experience with online communities has allowed us to make insightful choices that make the most impact for our clients. Gain valuable information about the wants and needs of your customers quickly and efficiently.
Online Research Community Platform Case Study
By helping our clients use online research communities effectively, they were able to receive constructive customer feedback to deliver better products and services.
Shouldn’t your market research be customized to you?
You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.