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    Case Studies

    Our innovative approaches led to effective research

    Here’s a collection of our client work across many industries. Each study demonstrates our thoughtful response to particular research needs and how our approach made a difference.

    Green Marketing

    Does 'yummy' play a role in profitability of this alternative-protein source?

    Our client was excited about a new plant-based protein that could be marketed to clients. But the “yum” factor played a big part in the demand for it.

    Conjoint Analysis

    Green Marketing

    Do U.S. consumers believe a tire company can be "green"?

    Global tire manufacturer needed to understand sustainability views of their existing U.S. consumer market segments so they could fully develop their green marketing strategy focused on a circular economy.

    Path Analysis

    Health Insurance

    Applying an integrated qual-quant approach to unravel the why behind member termination

    Business Challenge A well-known, dominant health insurance company asked TRC for research help to gain clarity as to why members were canceling insurance, despite a history of positive experiences with the plan. Prior research demonstrated that t...

    Qual & Quant Integration

    Healthcare

    Community Proved Valuable

    A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members.

    Online Communities

    Fintech

    Digital Wallet Product Uncovers Key Targets Holding Most Growth Opportunity

    Well-known FinTech client with digital wallet product needed to understand market share potential, unmet needs, and which features and services provided inroads toward new products.

    User Experience

    Food and Beverage

    Defining and Refining a Beverage Category

    A beverage company was investing in new product lines, and wanted to determine the best way to configure retail space for the new offerings.

    Multi-Dimensional Scaling

    Retail

    How to Mix 100+ Product Lines of House Paint

    A paint manufacturer wanted to reduce the number of SKUs while ensuring offerings that would appeal to all segments of the paint contractor market. 

    Conjoint Analysis Feature Prioritization

    Fintech

    Digital Payment Service Optimized Their Strategic Roadmap with Two-Dimensional Max-Diff

    Long-established FinTech client looking to evolve their offerings asked us to help identify features and services of greatest importance so they could direct R&D and inform future market strategies.

    Feature Prioritization Needs Assessment

    Technology

    Segmentation to Optimize Digital Imaging Market

    Our robust segmentation methodology identified six new actionable segments.

    Segmentation

    Health Insurance

    Choosing the Most Effective Campaign Messaging

    A health insurance company needed to understand: Which positioning statements and messaging resonates best with my purchasing audience? Qualitative and quantitative methods gave us a more complete picture.

    Positioning Research Qual & Quant Integration Qualitative

    Finance

    Not Just Segments, but Deeply Personified Segments

    A modern bank wanted to know how to segment and define their target audience, and also how to communicate to each segment mirroring their language, attitudes, feelings, etc.

    Qualitative Segmentation

    Automotive

    Van Westendorp Technique and Price Points

    With more than 40,000 auto dealer clients, this service provider needed us to help identify potential, optimal price points for their online vehicle remarketing services.

    Concept Evaluation Pricing Research User Experience

    Pharma

    Price Laddering Sized the Market Potential

    A pharma company asked: "what price would be the highest price?" at which a consumer would no longer ask about their new drug? Why price laddering worked.

    Price Laddering

    Hospital

    Medical Procedures Priced Correctly?

    A major healthcare provider asked us: "evaluate the price sensitivity of 200+ procedural codes" to understand if the fees aligned to patient perceptions.

    Brand Equity Conjoint Analysis Multi-Dimensional Scaling Pricing Research

    Healthcare

    Guiding Consumers to Build Their Own Health Insurance Plan

    Our client wanted to identify the most appealing benefits, and the trade-offs consumers make when considering specific levels of the healthcare benefits, and to profile consumers interested in specific features and levels so that the client could cus...

    Conjoint Analysis Product Configurator

    Software

    Global Service Gaps Identified

    In-language feedback from consumers across the globe revealed important differences in overall satisfaction levels across countries.

    Satisfaction & Loyalty

    Consumer Pkg Goods

    Is This Unique Enough? Turning Failure Into Success

    Conjoint and TRC Simulator allowed this CPG heavyweight to understand how their new breakfast product idea could meet consumer preferences in five different markets across four continents.

    Concept Evaluation Conjoint Analysis Product Optimization

    Food and Beverage

    Would You Buy This?

    Idea Audit™ delivered fundamental concept metrics, difficult-to-quantify information, and purchase likelihood estimates for the makers of EVO Oil Sprayer — all at a low cost.

    Concept Evaluation

    Healthcare

    Making the Most of Hospital's Prestigious Brand

    Prestigious hospital needed to understand: In a competitive market, what perceptions do the locals recall and use when seeking nearby treatment and care?

    Brand Equity Conjoint Analysis

    Consumer Pkg Goods

    Pet Owners

    One of the more actionable segmentation insights we uncovered: Food is only part of good pet care.

    Message Refinement Segmentation

    Consumer Pkg Goods

    Mixing Emotional and Rational

    Discrete-choice created 'gut-feeling' scenarios and delivered emotionally driven results.

    Conjoint Analysis

    Consumer Pkg Goods

    Creating a Right Variety of "Yum!"

    Consumer packaged goods manufacturers often struggle with selecting the right products or combination of products for their "multi-pack" offerings.

    Feature Prioritization Product Optimization

    Retail

    Do We Buy the Product or the Brand?

    A well-known, legacy retail giant needed to understand the brand equity (perceived value) of their bestselling power and hand tool brands.

    Brand Equity Discrete Choice Conjoint Pricing Research

    Business-to-Business

    Priced to Market

    Bracket™ and discrete-choice conjoint analysis helped this legal services provider prioritize the features and benefits that attorneys would pay for.

    Bracket Conjoint Analysis

    Health Insurance

    Object-Based Segmentation Found Four New Audience Segments

    This health insurance provider couldn't understand why many in their target didn't even want insurance policies. Qualitative defined the survey. Quantitative revealed four new segments.

    Product Optimization Qual & Quant Integration Qualitative Segmentation

    Healthcare

    Best Combination of Medicare Plans

    We identified the best combination of medicare plans using Total Unduplicated Reach and Frequency (TURF) and discrete-choice conjoint.

    Conjoint Analysis Feature Prioritization TURF

    Finance

    Designing a Credit Card for High-End Travelers

    A growing regional bank is looking to expand its product line by offering a premium credit card, designed for the population of affluent travelers.

    Conjoint Analysis Discrete Choice Conjoint Feature Prioritization

    Hospitality

    Hotel Happy

    CHAID segmentation told us which guests checked out happy and why.

    Brand Image Qualitative Segmentation

    Insurance

    Insurance Claims Improved

    Key driver analysis identified room for big improvements at the claims level, where it mattered most.

    Business to business Satisfaction & Loyalty

    Hospitality

    Improving Radisson's Guest Satisfaction

    Historical data and a simulator told us that making just one small change in quest satisfaction right away would increase monthly revenue.

    Financial Linkage Satisfaction & Loyalty

    Medical Devices

    Medical Device Firm Going International

    Discrete-choice conjoint helped Covidien medical device company expand globally with very tough target.

    Conjoint Analysis Discrete Choice Conjoint

    Health Insurance

    Identifying Consumer Preferences in Healthcare

    Bracket™ prioritized a large number (64) of consumer interactions, generated based on the qualitative phase, to identify those most critical to a positive consumer experience.

    Bracket Feature Prioritization

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